BUSINESS
AFTER HOURS
THINGS TO CONSIDER
The Alabama Gulf Coast Area Chamber
of Commerce holds a monthly social event for its members.
This
function is known as Business After Hours. The event
is held on the 3rd Thursday of each month and moves
around to different business locations. In preparation
for hosting this monthly event, it would be helpful
to keep the following in mind:
- The
normal attendance at these functions runs somewhere
between 300-350 people. However, numbers
have gone as high as 500-700 people depending on
the location and time of year.
- The
business hosting the event is providing the space
and complimentary hors d’oeuvres.
It is best to keep the food simple but plentiful.
Food set up in several locations is best so that
the crowd does not stand in line too long.
- The
business should set up cash bars, with soft drinks
and water, in at least two locations. This again
keeps the crowd from waiting unnecessarily. If
your business
does not already have a license to serve alcohol,
special arrangements will need to be made ahead of
time to accommodate beer/wine/alcohol. If your business
cannot get permission to sell alcohol via cash
bars, it is customary to provide complimentry beer
and wine.
- This
event should be considered a private party, so
your business will be closed for regular business.
Invitations are sent to the membership through
the Chamber’s
monthly Newsletter. Attendees will be Chamber members
or
guests of members who
are considering joining the organization.
- The
business should provide some sort of musical entertainment.
A simple one-person
entertainer is usually best. The music should be
considered background entertainment and not necessarily
a major attraction. It is best to set up the entertainer
in a central area. Chamber representatives will need
microphone for anouncements.
- Seating - It is not necessary to
try to provide seating for this large crowd. Ample
moving around room is preferable to seating. Tables
and chairs spread around in various areas is most
appropriate.
- Parking
- Large crowds of people mean lots of vehicles.
Determine ahead of time how
to best arrange adequate parking. This is a major
concern for some establishments and should be given
great consideration.
- Entrance - The Chamber staff will
need a table and two chairs set up at the entrance
to the facility. This will be used for guests to
fill out name badges. If space is available, the
Chamber staff will also bring along a small table
(4 ft.) on which to display brochures and other information
on current events.
- Door Prizes - The Chamber staff
will secure items to be given away as door prizes.
The host business may enjoy providing a couple of
items to give away as well. Door prizes are usually
drawn around 6:00. At that time representatives of
the Chamber will use the microphone system that the
entertainer is using to announce the winners. The
drawing of door prizes and any brief announcements
is usually the extent of any type of program.
Most Important - Have fun! The Chamber
deeply appreciates the efforts of each business that
hosts this monthly event. It is also a wonderful opportunity
for the host business to showcase themselves in the
best light possible. Remember, the attendees are our
local business community. Owners, management and staff
should be visible so that attendees will have the opportunity
to meet their hosts.
Contact Jana Davis at 251-968-1480 or janadavis@gulftel.com for more information.
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